Strava App Redesign
Role
UX Researcher and Designer
Jan 2024- Feb 2024
Project(assignment) as part of course Semiotics and Semantics.
Group Project- 4 members
Methods
User Research / Semiotic Analysis / Visual design / Prototyping
Challenge
Analyze a application(strava- a fitness tracking app) and then redesign the application on basis of the new narratives derived from primary research on different kinds of users.
Strava App Redesign
Role
UX Researcher and Designer
Jan 2024- Feb 2024
Project(assignment) as part of course Semiotics and Semantics.
Group Project- 4 members
Methods
User Research / Semiotic Analysis / Visual design / Prototyping
Challenge
Analyze a application(strava- a fitness tracking app) and then redesign the application on basis of the new narratives derived from primary research on different kinds of users.
Strava App Redesign
Role
UX Researcher and Designer
Jan 2024- Feb 2024
Project(assignment) as part of course Semiotics and Semantics.
Group Project- 4 members
Methods
User Research / Semiotic Analysis / Visual design / Prototyping
Challenge
Analyze a application(strava- a fitness tracking app) and then redesign the application on basis of the new narratives derived from primary research on different kinds of users.
Meet the all new Strava, catering to different kinds of people
Strava is a social fitness tracking app that allows users to record, analyze, and share their physical activity.
Meet the new Strava, catering to all different kinds of people
Meet the new Strava, catering to all different kinds of people
Strava is a social fitness tracking app that allows users to record, analyze, and share their physical activity.
Strava is a social fitness tracking app that allows users to record, analyze, and share their physical activity.
Objective
Semiotics
Our goal is to use storytelling as a way to make our app more interesting and meaningful.
We collected stories from people to understand what works well.
Now, we want to create a story for the app that connects with users’ emotions and makes them like using it.
We'll focus on using simple and clear language to design a story that not only explains while making it enjoyable for users.
User Needs
from interviews
Holistic Fitness Benefits: Emphasize mental, emotional, and physical growth, boosting confidence and stress relief.
Flexible and Motivational Features: Support adjustable workout schedules, motivational tools, and tailored reminders.
Innovative Activity Tracking: Offer break tracking and detailed performance analytics with customized training tips.
Integration with Daily Life: Facilitate workout integration with daily routines and suggest adaptable routes.
Community and Social Engagement: Foster group workouts, virtual partnerships, and social feedback to enhance participation.
User-Centric Customizations: Customize challenges and recommendations based on local culture and fitness goals.
Smart and Adaptive Tech Compatibility: Enhance compatibility with various devices, automatic activity recognition, and maintenance alerts.
Local Insights and Rewards: Deliver local advice, event updates, and culturally relevant rewards.
Types of Users
Based on the narratives
Existing Narratives
Based on UI
New Narratives
Based on user stories
UI
Redesigned
A new narrative
Inclusive. Friendly fitness app
Interactive Prototype ⬇
Interactive Prototype ⬇
Press R to restart and use clicks, drags and arrow keys to navigate
Press R to restart and use clicks, drags and arrow keys to navigate
