Meet the all new Strava, catering to different kinds of people
Group project with 3 team members
Meet the new Strava, catering to all different kinds of people
Meet the new Strava, catering to all different kinds of people
Group project with 3 team members
Group project with 3 team members
Objective
Semiotics
Our goal is to use storytelling as a way to make our app more interesting and meaningful.
We collected stories from people to understand what works well.
Now, we want to create a story for the app that connects with users’ emotions and makes them like using it.
We'll focus on using simple and clear language to design a story that not only explains while making it enjoyable for users.
User Needs
from interviews
Holistic Fitness Benefits: Emphasize mental, emotional, and physical growth, boosting confidence and stress relief.
Flexible and Motivational Features: Support adjustable workout schedules, motivational tools, and tailored reminders.
Innovative Activity Tracking: Offer break tracking and detailed performance analytics with customized training tips.
Integration with Daily Life: Facilitate workout integration with daily routines and suggest adaptable routes.
Community and Social Engagement: Foster group workouts, virtual partnerships, and social feedback to enhance participation.
User-Centric Customizations: Customize challenges and recommendations based on local culture and fitness goals.
Smart and Adaptive Tech Compatibility: Enhance compatibility with various devices, automatic activity recognition, and maintenance alerts.
Local Insights and Rewards: Deliver local advice, event updates, and culturally relevant rewards.
Types of Users
Based on the narratives
Existing Narratives
Based on UI
New Narratives
Based on user stories
UI
Redesigned
A new narrative
Inclusive. Friendly fitness app
