Sanjog Bora

Strava App Redesign

Role

UX Researcher and Designer
Jan 2024- Feb 2024
Project(assignment) as part of course Semiotics and Semantics.
Group Project- 4 members

Methods

User Research / Semiotic Analysis / Visual design / Prototyping

Challenge

Analyze a application(strava- a fitness tracking app) and then redesign the application on basis of the new narratives derived from primary research on different kinds of users.

Strava App Redesign

Role

UX Researcher and Designer
Jan 2024- Feb 2024
Project(assignment) as part of course Semiotics and Semantics.
Group Project- 4 members

Methods

User Research / Semiotic Analysis / Visual design / Prototyping

Challenge

Analyze a application(strava- a fitness tracking app) and then redesign the application on basis of the new narratives derived from primary research on different kinds of users.

Strava App Redesign

Role

UX Researcher and Designer
Jan 2024- Feb 2024
Project(assignment) as part of course Semiotics and Semantics.
Group Project- 4 members

Methods

User Research / Semiotic Analysis / Visual design / Prototyping

Challenge

Analyze a application(strava- a fitness tracking app) and then redesign the application on basis of the new narratives derived from primary research on different kinds of users.

Meet the all new Strava, catering to different kinds of people

Strava is a social fitness tracking app that allows users to record, analyze, and share their physical activity.

Meet the new Strava, catering to all different kinds of people

Strava is a social fitness tracking app that allows users to record, analyze, and share their physical activity.

Objective

Semiotics

Our goal is to use storytelling as a way to make our app more interesting and meaningful.
We collected stories from people to understand what works well.
Now, we want to create a story for the app that connects with users’ emotions and makes them like using it.
We'll focus on using simple and clear language to design a story that not only explains while making it enjoyable for users.

User Needs

from interviews

Holistic Fitness Benefits: Emphasize mental, emotional, and physical growth, boosting confidence and stress relief.

Flexible and Motivational Features: Support adjustable workout schedules, motivational tools, and tailored reminders.

Innovative Activity Tracking: Offer break tracking and detailed performance analytics with customized training tips.

Integration with Daily Life: Facilitate workout integration with daily routines and suggest adaptable routes.

Community and Social Engagement: Foster group workouts, virtual partnerships, and social feedback to enhance participation.

User-Centric Customizations: Customize challenges and recommendations based on local culture and fitness goals.

Smart and Adaptive Tech Compatibility: Enhance compatibility with various devices, automatic activity recognition, and maintenance alerts.

Local Insights and Rewards: Deliver local advice, event updates, and culturally relevant rewards.

Types of Users

Based on the narratives

Existing Narratives

Based on UI

New Narratives

Based on user stories

View Prototype

Redesigned

A new narrative

Inclusive. Friendly fitness app

View Prototype

Interactive Prototype ⬇

Press R to restart and use clicks, drags and arrow keys to navigate

Entire App

Use mouse and ctrl key to zoom in out, navigate

Future Scope

Tested the redesign with some strava users, the feedback being majorly positive, but will need to test with varied types of strava users to understand the merits, demerits of the redesign.
Find the sweet spot between the playful redesign and the current UI, because the vibe is very different and a bit to the extreme ends.

Learnings!