Sanjog Bora

Dskin Labs(now Clinderma) App Design

Role

UX Researcher and Designer
July 2024- Sept 2024
Internship Project, Skin care company: Dskin labs X DesignBytes Studio

UX Researcher and Designer
Aug 2024- Sept 2024
Part of internship with DesignBytes Studio and Dskin Labs

Methods

Market Research / Competitor Analysis / Design System / Prototyping / Testing

Challenge

Create the entire app from scratch for the skin care company to facilitate better customer experience(booking, info, buying).

What?

Dskin labs provides customers with personalized dermatologist approved skincare plans

This is what I started with

The company had a static website and now wanted to build an application to handle the store, bookings, and treatment plans for the customers

Why?

An application to streamline the experience of the customers to prevent drop off and promote effective consultations, and adherence to the treatment plan

Next step:

No time for interviews we'll just have to learn - - -

What are others doing?

No time for interviews we'll just have to learn - - -

What are others doing?

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Analysis

Looked at every flow, every interaction, every illustration, icon, visual style of top 4 competitors to get the best of all.

Collating data

Analyzed thousands of app store reviews for apps in our niche, to understand features, complains, compliments from actual users.

How did it help?
The insights were used to shape the UI, include/ exclude features and prevent broken flows.

Analyzed thousands of app store reviews for apps in our niche, to understand features, complains, compliments from actual users.

How did it help?
The insights were used to shape the UI, include/ exclude features and prevent broken flows.

Every week we had meetings with the CEO and the senior designer to bounce of ideas, re look, add, delete the content and work towards the concept

Information architecture

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Came up with IA using card sorting to understand and categorize different content pieces.

Wireframes

Lo-fi Screens

Color combinations

Final color palette

UI Prototype, 2 options ↓

Link

1. Starts from the beginning with a long questionnaire, scroll

Link

2. Starts from the home page

Entire App

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Future Scope

I was part of the app building for 2 months, some flows are incomplete and need to cemented.
External testing, the app was tested only internally in the designer's teams and company's CEO and doctors
Prioritize plan adherence, and maybe introduce gamification for the same.

Learnings!